{"id":247476,"date":"2026-10-13T15:30:16","date_gmt":"2026-10-13T13:30:16","guid":{"rendered":"https:\/\/hotelarclarambla.com\/agenda\/?p=247476"},"modified":"2026-10-13T15:30:23","modified_gmt":"2026-10-13T13:30:23","slug":"b-travel-barcelona-2027","status":"publish","type":"post","link":"https:\/\/hotelarclarambla.com\/agenda\/eventos\/b-travel-barcelona-2027\/","title":{"rendered":"B-Travel 2027, gu\u00eda para visitantes"},"content":{"rendered":"\n<div class=\"wp-block-group respuesta-rapida is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Del <strong>12 al 14 de marzo de 2027<\/strong>, el <strong>recinto de Montju\u00efc de Fira de Barcelona<\/strong> acoge <strong>B-Travel<\/strong>, la <strong>mayor feria de turismo de Espa\u00f1a dirigida al viajero final<\/strong>. Es el sal\u00f3n del turismo y las experiencias de viaje de Fira de Barcelona: destinos nacionales e internacionales, gastronom\u00eda, cultura, aventura y propuestas para inspirar tu pr\u00f3ximo viaje, con ofertas exclusivas de feria. Es un evento <strong>abierto al p\u00fablico<\/strong>. Si vas a visitarlo, aqu\u00ed tienes lo que necesitas saber \u2014 y por qu\u00e9 el <strong>Hotel Arc La Rambla<\/strong> es una gran base para tu estancia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/hotelarclarambla.com\/agenda\/wp-content\/uploads\/2026\/03\/banner-arcblog-descuento-15-promo-1024x341.webp\" alt=\"Promoci\u00f3n 15% de descuento Hotel Barcelona\" class=\"wp-image-241254\" srcset=\"https:\/\/hotelarclarambla.com\/agenda\/wp-content\/uploads\/2026\/03\/banner-arcblog-descuento-15-promo-1024x341.webp 1024w, https:\/\/hotelarclarambla.com\/agenda\/wp-content\/uploads\/2026\/03\/banner-arcblog-descuento-15-promo-980x327.webp 980w, https:\/\/hotelarclarambla.com\/agenda\/wp-content\/uploads\/2026\/03\/banner-arcblog-descuento-15-promo-480x160.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/hotelarclarambla.com\/bookingstep1?idtokenprovider=10760133&amp;lang=es&amp;clientCode=ARCBLOG\" target=\"_blank\" rel=\"noreferrer noopener\">Codigo Promocional ARCBLOG<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<h2 id=\"que-es\" class=\"wp-block-heading\">\u00bfQu\u00e9 es B-Travel?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B-Travel<\/strong> es el <strong>sal\u00f3n del turismo y las experiencias de viaje<\/strong> de Fira de Barcelona, y la mayor feria tur\u00edstica de Espa\u00f1a dirigida al <strong>consumidor final<\/strong>. Es un punto de encuentro entre viajeros, destinos y profesionales del sector donde descubrir nuevas formas de viajar, inspirarse y conectar con el mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toma el relevo del hist\u00f3rico <strong>Sal\u00f3 Internacional del Turisme a Catalunya (SITC)<\/strong>, con casi 25 ediciones de trayectoria, y cada a\u00f1o re\u00fane a cerca de <strong>200 expositores<\/strong> que representan a m\u00e1s de mil empresas: comunidades aut\u00f3nomas, patronatos de turismo, pa\u00edses internacionales, aerol\u00edneas, Renfe, cadenas hoteleras, cruceros y empresas de caravaning y camping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su gran valor es que puedes <strong>comparar destinos y propuestas en persona<\/strong> y, muchas veces, <strong>cerrar el viaje con ofertas exclusivas de feria<\/strong>. M\u00e1s que mirar folletos, hablas directamente con quienes conocen cada destino.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aftermovie B-Travel 2026\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/GLU3mkfxR-8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"datos\" class=\"wp-block-heading\">Datos clave de B-Travel 2027<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Dato<\/th><th>Detalle<\/th><\/tr><\/thead><tbody><tr><td><strong>Fechas<\/strong><\/td><td>Del 12 al 14 de marzo de 2027 (tres d\u00edas)<\/td><\/tr><tr><td><strong>Sede<\/strong><\/td><td>Fira de Barcelona Montju\u00efc<\/td><\/tr><tr><td><strong>Sector<\/strong><\/td><td>Turismo y experiencias de viaje<\/td><\/tr><tr><td><strong>Perfil de visitantes<\/strong><\/td><td>Viajero final, familias y tambi\u00e9n profesionales del sector<\/td><\/tr><tr><td><strong>Organiza<\/strong><\/td><td>Fira de Barcelona<\/td><\/tr><tr><td><strong>Antecedente<\/strong><\/td><td>Toma el relevo del SITC (Sal\u00f3 Internacional del Turisme a Catalunya)<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Datos seg\u00fan la informaci\u00f3n publicada por la organizaci\u00f3n. Confirma horarios, programa y condiciones de acceso en la web oficial.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"que-esperar\" class=\"wp-block-heading\">Qu\u00e9 esperar de esta edici\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B-Travel organiza su oferta en <strong>\u00e1mbitos tem\u00e1ticos<\/strong> que ayudan a orientar la visita seg\u00fan el tipo de viaje que buscas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B-Happy<\/strong>: viajes de bienestar y desconexi\u00f3n.<\/li>\n\n\n\n<li><strong>B-Special<\/strong>: vivencias exclusivas y experiencias singulares.<\/li>\n\n\n\n<li><strong>B-Culture<\/strong>: viajes culturales, historia y patrimonio.<\/li>\n\n\n\n<li><strong>B-Adventure<\/strong>: para amantes de la naturaleza, el deporte y la aventura.<\/li>\n\n\n\n<li><strong>B-Delicious<\/strong>: experiencias gastron\u00f3micas y enoturismo.<\/li>\n<\/ul>\n\n\n\n<center>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DW1db3-kfrY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DW1db3-kfrY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DW1db3-kfrY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida de B-Travel (@salonbtravel)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/center>\n\n\n\n\n<p class=\"wp-block-paragraph\">A ello se suman <strong>charlas, actividades y degustaciones<\/strong>, adem\u00e1s de ofertas de feria para cerrar escapadas y viajes. La jornada inaugural suele tener un perfil m\u00e1s profesional, orientada a agentes de viajes y prensa.<\/p>\n\n\n\n<h2 id=\"como-llegar\" class=\"wp-block-heading\">C\u00f3mo llegar a Fira Montju\u00efc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El recinto de <strong><a href=\"https:\/\/hotelarclarambla.com\/agenda\/en\/que-ver-en-barcelona\/what-to-see-in-montjuic\/\" data-type=\"que-ver-en-barcelona\" data-id=\"245643\">Montju\u00efc<\/a><\/strong> est\u00e1 junto a la <strong>plaza de Espa\u00f1a<\/strong>, en pleno centro de Barcelona. Es uno de los recintos feriales m\u00e1s c\u00e9ntricos y accesibles de la ciudad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metro<\/strong>: la parada <strong>Espanya<\/strong> (l\u00edneas <strong>L1 y L3<\/strong>) est\u00e1 junto a los accesos del recinto.<\/li>\n\n\n\n<li><strong>FGC<\/strong> y <strong>tren de cercan\u00edas<\/strong>: tambi\u00e9n paran en Pla\u00e7a d&#8217;Espanya.<\/li>\n\n\n\n<li><strong>Desde el aeropuerto<\/strong>: El Prat est\u00e1 a unos 15 km, con conexi\u00f3n c\u00f3moda en transporte p\u00fablico.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"> Al estar en el coraz\u00f3n de la ciudad, es muy f\u00e1cil combinar la visita a B-Travel con un paseo por el centro. Y qu\u00e9 mejor forma de inspirarte para viajar que haci\u00e9ndolo desde una escapada a Barcelona.<\/p>\n\n\n\n<h2 id=\"consejos\" class=\"wp-block-heading\">Consejos para la visita<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ve con una idea de qu\u00e9 buscas<\/strong>: si tienes en mente un tipo de viaje (cultura, aventura, gastronom\u00eda\u2026), empieza por el \u00e1mbito tem\u00e1tico correspondiente.<\/li>\n\n\n\n<li><strong>Aprovecha las ofertas de feria<\/strong>: muchas propuestas solo est\u00e1n disponibles durante el sal\u00f3n; compara antes de cerrar.<\/li>\n\n\n\n<li><strong>Consulta el programa de actividades<\/strong>: charlas, demostraciones y degustaciones enriquecen mucho la visita.<\/li>\n\n\n\n<li><strong>Lleva una bolsa<\/strong>: acumular\u00e1s folletos, mapas y material de muchos destinos.<\/li>\n\n\n\n<li><strong>Comb\u00ednalo con la ciudad<\/strong>: est\u00e1s en Barcelona, as\u00ed que aprovecha para disfrutarla.<\/li>\n<\/ul>\n\n\n<p><!-- HOTEL ANCHOR --><\/p>\n\n\n<h2 id=\"hotel-arc\" class=\"wp-block-heading\">Por qu\u00e9 alojarte en el Hotel Arc La Rambla durante B-Travel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para una feria de viajes en <strong>Montju\u00efc<\/strong>,<a href=\"https:\/\/hotelarclarambla.com\/\"> la conexi\u00f3n desde el <strong>Hotel Arc La Rambla<\/strong> (La Rambla 19-21, junto al metro <strong>Drassanes, L3<\/strong>) es inmejorable<\/a>. La <strong>l\u00ednea 3 del metro te lleva directamente, y sin transbordos, desde Drassanes hasta la parada de Espanya<\/strong>, que est\u00e1 junto a la misma entrada del recinto. Llegas a B-Travel en pocos minutos y sin complicaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y hay algo especialmente apropiado en visitar una feria de viajes desde el <strong>centro hist\u00f3rico de Barcelona<\/strong>: bajas del metro en Drassanes y tienes La Rambla, el <a href=\"https:\/\/hotelarclarambla.com\/agenda\/en\/que-ver-en-barcelona\/10-things-to-do-in-barcelonas-gothic-quarter\/\" data-type=\"que-ver-en-barcelona\" data-id=\"244285\">Barrio G\u00f3tico<\/a> y el puerto a pocos pasos. La mejor manera de inspirarte para tu pr\u00f3ximo viaje es estar ya viviendo uno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>Reserva en nuestra web con el c\u00f3digo <code>ARCBLOG<\/code><\/strong> y disfruta de una ventaja especial para tu estancia.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"B-Travel 2027, fechas, sede y gu\u00eda para visitantes\",\n      \"description\": \"Gu\u00eda de B-Travel 2027, la mayor feria de turismo de Espa\u00f1a dirigida al viajero final: fechas (12-14 de marzo de 2027), sede en Fira Montju\u00efc, los \u00e1mbitos tem\u00e1ticos, qu\u00e9 esperar, c\u00f3mo llegar y d\u00f3nde alojarse.\",\n      \"inLanguage\": \"es-ES\",\n      \"datePublished\": \"2026-09-01\",\n      \"dateModified\": \"2026-09-23\",\n      \"author\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Hotel Arc La Rambla\",\n        \"url\": \"https:\/\/hotelarclarambla.com\/\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Hotel Arc La Rambla\",\n        \"logo\": {\n          \"@type\": \"ImageObject\",\n          \"url\": \"https:\/\/hotelarclarambla.com\/wp-content\/uploads\/logo.png\"\n        }\n      },\n      \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/hotelarclarambla.com\/agenda\/eventos\/b-travel-2027\/\"\n      },\n      \"about\": { \"@id\": \"https:\/\/hotelarclarambla.com\/#b-travel-2027\" }\n    },\n    {\n      \"@type\": \"ExhibitionEvent\",\n      \"@id\": \"https:\/\/hotelarclarambla.com\/#b-travel-2027\",\n      \"name\": \"B-Travel 2027\",\n      \"description\": \"B-Travel es el sal\u00f3n del turismo y las experiencias de viaje de Fira de Barcelona, y la mayor feria tur\u00edstica de Espa\u00f1a dirigida al viajero final. 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